A diverse workforce in a first-rate work environment that fosters excellence

One of the main pillars of Roca Group’s business strategy is people. The company fosters a quality work environment based on respect, diversity and personal and professional development.

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Workforce by country

21%
Americas
56%
EMEA
23%
APAC

New recognitions of the work environment in Brazil and India

In 2024, the subsidiaries in Brazil and India, the two countries with the largest workforce of the group, again achieved certification acknowledging the high quality of their work environment.

India: Great Place to Work® certificate, obtained for the fourth year in a row in recognition of its excellent work culture and environment, following the results of a survey completed by the team and an audit of management processes.

Brazil: first recognition as a Great Place To Work® and renewal of the Lugares Incríveis Para Trabalhar classification, as one of the companies with the highest level of satisfaction among its workers in the country.

Roca Group Corporate University, a springboard for talent development

Roca Group deploys its training model through the Roca Group Corporate University (RGCU) to meet the development needs of its teams through specific programs and projects.

TRAINING ACTIVITY IN 2024

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In 2024, RGCU activity involved high-value strategic projects to develop the growth plans of the group, such as implementation of the Roca Group Way system and creation ofthe Sales Academy.

Roca Group Corporate University, a springboard for talent development

Roca Group deploys its training model through the Roca Group Corporate University (RGCU) to meet the development needs of its teams through specific programs and projects.

In 2024, RGCU activity involved high-value strategic projects to develop the growth plans of the group, such as implementation of the Roca Group Way system and creation ofthe Sales Academy.

TRAINING ACTIVITY IN 2024

training sessions
0
training hours received
0
average satisfaction with training
0 .7/10
training experiences
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Roca Group Way: people-focused leadership model

To enhance the personal development of workers, the company created Roca Group Way, a new comprehensive model for talent management aligned with the company’s strategy and values. Progressive implementation of the model throughout the entire group began in 2024 and will be completed in 2025.

The new management model cultivates talent over its entire life cycle, in order to encourage people-centered leadership. In making this cultural change, Roca Group’s goal is to attract outside talent, develop and promote internal talent, plan for company successions and strengthen bonds with its employees.

Roca Group Corporate University involvement has been vital for the initial rollout of the project, as it launched various training initiatives during the pilot phase. These initiatives included the development of online modules on the basic principles of Roca Group Way and various on-site events with Human Resources managers and the Executive Committee. Training was started for all group management in the last quarter of 2024, reaching nearly 1,500 professionals.

Roca Group Way develops a comprehensive model of professional development, focused on continuous improvement of the approach to work.

Roca Group Way: people-focused leadership model

To enhance the personal development of workers, the company created Roca Group Way, a new comprehensive model for talent management aligned with the company’s strategy and values. Progressive implementation of the model throughout the entire group began in 2024 and will be completed in 2025.

Roca Group Way develops a comprehensive model of professional development, focused on continuous improvement of the approach to work.

The new management model cultivates talent over its entire life cycle, in order to encourage people-centered leadership. In making this cultural change, Roca Group’s goal is to attract outside talent, develop and promote internal talent, plan for company successions and strengthen bonds with its employees.

Roca Group Corporate University involvement has been vital for the initial rollout of the project, as it launched various training initiatives during the pilot phase. These initiatives included the development of online modules on the basic principles of Roca Group Way and various on-site events with Human Resources managers and the Executive Committee. Training was started for all group management in the last quarter of 2024, reaching nearly 1,500 professionals.

Diverse and inspiring work environment

The group’s corporate culture is based on respect for human rights and human dignity, with an express commitment to work on keeping the workplace setting free of any kind of abuse, intimidation and offensive or inappropriate conduct. These principles are a key value for companies that, like Roca Group, bring employees together with different cultures and customs.

The group has a series of internal standards to ensure adherence to these principles by the entire workforce. These documents include the Code of Ethics; the Diversity, Equality and Inclusion Policy; and various policies on work/life balance.

Promoting the values of respect, inclusion and collaboration help to create a more positive work environment, thus improving the company’s capacity to innovate and remain competitive.

Support to teams affected by flooding due to a cold-core low in Valencia

Workers at Roca Group’s bathroom furniture plant in Quart de Poblet (Spain) were affected by cold-core low floods in the region on 29 October 2024, with heavy flooding causing considerable devastation to people and property.

The group focused its efforts on providing aid to affected persons from the plant. A crisis committee was created for this purpose, and material and funding resources were immediately routed to provide relief as needed, collecting donations for a social fund with contributions from company committees and workers who wished to help.

We Are Water: water, sanitation and climate change

In 2024, the We Are Water Foundation has ramped up its participation in major global forums on water and sanitation, as mainstays for achieving the global objectives of sustainable development. Cooperation projects have expanded the Foundation’s reach to other countries.

PROJECTS PERFORMED (2010-2024)

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In the Foundation’s nearly ten years of activity, it has undertaken over 100 cooperation projects in 40 countries so far, benefiting more than four million people worldwide.

We Are Water: water, sanitation and climate change

In 2024, the We Are Water Foundation has ramped up its participation in major global forums on water and sanitation, as mainstays for achieving the global objectives of sustainable development. Cooperation projects have expanded the Foundation’s reach to other countries.

In the Foundation’s nearly ten years of activity, it has undertaken over 100 cooperation projects in 40 countries so far, benefiting more than four million people worldwide.

PROJECTS PERFORMED (2010-2024)

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projects
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Cooperation projects

First projects in China, Colombia and Mongolia

As part of its vision to care for disadvantaged communities in any region of the world, the Foundation has undertaken projects in China for the first time (improvements in sanitation and hygiene facilities in ZunYi), Mongolia (sewer system and deep-water wells in a school) and Colombia (attention to specific needs of the Afro-descendent community).

Knowledge and management training for small-scale farmers

Farming communities are particularly vulnerable to pressure caused by wáter stress and shortages. In addition to building and improving facilities, steps taken in these environments include broadening communities’ understanding of the water cycle and providing them with tools to manage their resources during droughts. This included projects carried out in Tanzania, Mexico, Brazil, Indonesia and Sub-Saharan Africa.

Training and awareness in relation to feminine hygiene

Foundation projects have included activities focused on menstrual hygiene and education, providing facilities for female teens and women, access to feminine hygiene products and specific training. In 2024, one innovation has been the installation of menstrual hygiene and health labs in schools in India, with resources and information to help destigmatize menstruation.

Participation in global forums

Participation in the main global forums on water and sanitation allows the Foundation to share experience gained through its projects and initiatives and to foster learning alongside the most renowned experts in the world.

The past year saw participation in World Water Week, the most relevant world event on water, and the Drought Resilience +10 Conference, a key space for the debate on resilience in the midst of drought. The Foundation was also present in the Water Pavillon at COP29 on climate change in Baku (Azerbaijan) and COP16 on biodiversity in Cali (Colombia). Both events were organized by the United Nations and confirmed that water continues to gain prominence as a climate priority.

Awareness and training activities

The Foundation has continued its various awareness and training activities, all with an aim to involve various groups in the culture of water conservation. Most notably, a collaboration with the Hilton Grand Vacations hotel chain on the Let’s Make a Deal initiative is raising awareness among guests and workers on the importance of responsible use of water. Project activities include solidarity Walkathons for Water.

Another long-standing program is Aquanauts, a series of training workshops encouraging schoolchildren to be agents of a new water culture. Aquanauts held 70 activities in 2024, for a total of 335 workshops reaching more than 8,500 children and young people over its history.

Dialogue spaces open to society

The Roca Gallery and LAUFEN Space venues are places to spark discussion and share with the public a variety of exhibitions and events related to design, architecture, innovation and sustainability.
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Barcelona, Lisbon, London, Madrid, Beijing, São Paulo, and Shanghai

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Berlin, Madrid, Miami, Milan, Prague, and Vienna

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LAUFEN Forum

Laufen

Roca Galleries and LAUFEN Space are located in iconic buildings and spaces in major cultural and financial capitals.

Dialogue spaces open to society

The Roca Gallery and LAUFEN Space venues are places to spark discussion and share with the public a variety of exhibitions and events related to design, architecture, innovation and sustainability.

Roca Galleries and LAUFEN Space are located in iconic buildings and spaces in major cultural and financial capitals.

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Barcelona, Lisbon, London, Madrid, Beijing, São Paulo, and Shanghai

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Berlin, Madrid, Miami, Milan, Prague, and Vienna

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LAUFEN Forum

Laufen

Sustainability events

In 2024, the Roca Gallery venues hosted nearly 60 events on the various aspects of sustainability, attended by renowned speakers from a wide variety of disciplines. The overall objectives of these events were to promote social and environmental awareness and to foster responsible and sustainable practices in the industry. The discussion centered around the transformative power of water, the role of women in architecture and design and the analysis of advanced and responsible practices in design and construction, among many other topics.

Thoughts on design and the creative process

Another important theme of gatherings held at the Roca Galleries and LAUFEN Spaces is the role of design in present-day society and thoughts on the creative process, led by prestigious professionals that partner with the group. The numerous events include Roca Design Day (Barcelona), that brought together professionals from more than 20 countries for a networking session to share ideas; or the presentation of the new MEDA collection at LAUFEN Spaces in Berlin, Milan, Prague and Vienna, with the participation of the Swiss designer Peter Wirz.

Renovation of the LAUFEN Forum

Official inauguration of the LAUFEN Forum remodel, designed by the Snøhetta studio in Norway, prioritizing sustainable architecture and respect for the landscape and natural resources. Opened in 2009, the LAUFEN Forum is a multipurpose space devoted to the bathroom space with interactive areas, located in Laufen (Switzerland).