Roca Group Corporate University, a springboard for talent development

The Human Resources Departments of the various group companies identify the training needs of the respective teams and groups of workers, which are then used by the RGCU to design the right training for each case. The specialization of the university covers technical training, development of personal skills and cross-cutting areas, occupational health and safety, languages and human rights.
Specific courses are also designed for certain key functions for deployment of the ESG strategy, such as energy management for production line managers, environmental and social responsibility for procurement managers and ecodesign for staff involved in developing new products. Along with meeting the specific needs of each market and department, RGCU also plays a pivotal role in defining and developing high-value strategic programs for the group by engaging in projects such as Roca Group Way and the Sales Academy.

Focus on commercial activity

One of the main pillars of action of RGCU is the promotion of sales activity through cross-cutting activities based on a common strategy and approach.

Launch of the Sales Academy

Developed together with the Corporate Commercial Department, the new Sales Academy has been set up as a knowledge-building center for the sales team, with compelling accounts of good practices, successful case studies and lessons learned from real-world situations. The Global Projects channel was launched in 2024 and outlines the methodology used to manage large-scale projects. More content is currently being developed for this Academy.

Preparation webinars for ISH 2025

The RGCU and Corporate Marketing teams have created a series of training webinars for group professionals who participated in the ISH Frankfurt trade show held in March 2025. The purpose was to improve and add value to sales conversations at the industry’s main global trade show, with particular emphasis on product and sustainability innovations.

Development of skills and expertise

In collaboration with local HR units, the RGCU develops programs and resources for training in specific skills and expertise.

First motivational program in Egypt

Aimed at plant managers, the training sought to improve motivation, foster teamwork, and strengthen the cohesion and efficiency of operations. Since it was first created, the RGCU has developed 35 motivational programs at group plants around the world.

New International Learning Catalog

The first edition of the catalog describes the training available for developing leadership skills, mindfulness and personal development, among other topics. The successful call for submissions led to a new offering, with more admissions and courses.
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Expansion of the language skills program

New milestones were reached in 2024 in the implementation of the global goFLUENT language tool, aimed at improving language skills. The activities undertaken include the organization of group challenges in eight countries.
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