Sustainable growth model built on financial strength and profit reinvestment
Roca Group is a 100% family-owned, independent organization characterized by financial soundness and a growth policy based on profit reinvestment. This model ensures the resources needed to face new market challenges with confidence.
TURNOVER
EBITDA
13.9% over turnover
CONSOLIDATED NET INCOME
CURRENT INVESTMENTS
Turnover evolution
EBITDA
Current
investments
306
401
356
318
286
273
60
179
42
27
-61
43
106
124
135
153
155
126
2020
2021
2022
2023
2024
2025
In millions of euros
Improvements in the organizational structure to accelerate transformation
The need to accelerate processes, integrate new technologies and continuously improve our customer service has resulted in an adaptation of the group’s organizational structure in 2025.
NEW CORPORATE DIVISIONS
Cross-cutting management of customer service
- Integration of customer service-linked processes to enhance operational excellence and reinforce the group’s sustainability standards.
- Development of a common roadmap with specific projects for each process under the supervision of the new Service Committee, formed by the departments of R&D, Marketing and Design, Competence Centers, Ceramic Production, Supply Chain, Sales Management, Digital Transformation and PMO.
- Expansion of the group’s sustainability standards to the entire value chain.
7 Integrated departments:
• Supply Chain
• Procurement
• Quality
• Customer Service
• After-sales
• Spare parts
• Relations with technicians and installers
+350 professionals
Know-how and talent at the service of innovation
- Division intended to drive innovation, generating synergies to develop the bathroom solutions of the future.
- New dedicated units for digital tools, patents and technical office activities to support process standardization.
Growth acceleration through the digital ecosystem
- Goal of contributing to business growth and development through all digital channels and formats.
- Focus on strategic development of the customer’s digital experience and initiatives aimed at generating demand.
Continuous improvement and cross-cutting project management
RGBS adapts the Kaizen methodology to the organization’s needs and characteristics based on the promotion of a culture of continuous improvement, maximum efficiency in processes and creation of value for both internal and external customers.
The new division includes the Project Monitoring Office (PMO), specialized in the support and supervision of cross-cutting strategic projects. Since its inception in 2023, the PMO has built a common project management methodology and trained hundreds of professionals in this system.
A common methodology to uphold the group’s cross-cutting transformation and reinforce a culture of continuous improvement, efficiency and shared ambition.
Innovation and technology for continuous improvement of product offering and service
The group considers innovation as one of the strategic pillars of its activity, based on a cross-cutting strategy combining external collaboration through Roca Group Ventures and the expansion of an internal culture geared towards innovation.
Reinforcement and further development of the open innovation model
Roca Group Ventures (RGV), the group’s corporate venture capital and open innovation platform, has solidified its role as a catalyst between the entrepreneurial ecosystem and the business units.
Building on the growth of the prior year’s investments, gains were made in 2025 in the following lines of action:
- Connection with the innovation ecosystem through event organization and the recognition of portfolio companies in international awards and rankings.
- Development of strategic projects such as the implementation of AI to improve the customer experience, development of resources for measuring scope 3 emissions and partnerships for health monitoring in the bathroom space.
Artificial intelligence for configuration of the bathroom space
The group has integrated artificial intelligence (AI) into an application for seats and covers that uses the smartphone camera to access the spare parts range directly. AI has also been applied to an online recommendation tool that responds in natural language to queries from distributors and sales teams. To further advance the integration of AI, in 2026 Roca Group created the Artificial Intelligence Center of Excellence, focused on supporting its deployment across different work processes.
New user experience on Roca portals
The Roca brand website was revamped in 2025 with a more attractive design, a more intuitive experience and advanced search tools. The upgrade also includes a Professional Area with exclusive resources and content for professional profiles. The new functionalities meet the needs of all audiences, from end users to architects, designers and installers. The new website was simultaneously rolled out to 42 markets.
Roca City urban regeneration projects
In 2025, Roca Group presented two Roca City projects to transform underused industrial land into eco-districts open to the public. These projects are located in Gavà-Viladecans and Alcalá de Henares and follow a responsible and efficient urban planning model.
These initiatives reaffirm the company’s commitment to sustainability and social development and align with the three areas of the group’s purpose:
- People: Improved housing access, enhanced social cohesion and a healthier environment.
- Planet: Urban renaturalization, promotion of a sustainable construction model and, in Gavà-Viladecans, the implementation of zero-emission production plants.
- Prosperity: Job creation, support for the local economy and the development of spaces for knowledge exchange.
The Roca City Gavà-Viladecans project has made progress in 2025 on its administrative procedures to begin construction of the new faucet production plant before the end of 2026.
Roca City Alcalá
Presented in October 2025, this district is located on the grounds of the former Alcalá de Henares (Madrid) factory close to the historic center of the city.
- New Roca Park with green spaces, integrating factory elements, and construction of a multipurpose building for congresses and events.
- Construction of between 2,500 to 3,000 new homes, 20% of which will be publicly protected housing.
- Development of a grid of interconnected green spaces, squares and pedestrian streets, guided by sustainable mobility criteria.
Roca City Gavà-Viladecans
This project was announced in February 2025 and will transform the historic facilities of the company into an eco-district which will house the new Roca Group corporate headquarters.
- 8-hectare urban park, featuring the renaturalization of the city through the recovery of water from local streams, priority areas for pedestrians and cyclists, and new municipal facilities.
- Construction of more than 2,700 homes, 40% of which will be publicly protected housing, and promotion of co-living spaces.
- Integration of the Roca complex: corporate headquarters, museum and showroom area, research and industrial development center, training center and a 4.0 industrial model with emission-free production.
Competence Centers, business-based specialization model
Bathroom furniture
Acquisition of Antonio Lupi Design (Italy), a leader in luxury bathroom furnishings, by taking a majority stake.
Faucets
Acquisition of Phoenix (Australia), a mid-to-high-end market brand recognized for its leadership in design with numerous international awards.
Installation systems
Shower enclosures and accessories
Composites
Seats and covers
Steel
Customer service excellence as a driver for growth
The new Corporate Service Division places the customer experience and service at the heart of the group’s business model. Cross-cutting management of all service procedures facilitates progress towards greater operational excellence and improves the satisfaction of all stakeholders.
