Once again, 2025 unfolded in a complex global context marked by persistent geopolitical uncertainty, growing competitive pressure in our industry and the acceleration of challenges related to the transformation of production models.
In the midst of this demanding environment, Roca Group has continued to make steady progress, remaining faithful to its own approach towards understanding and managing the business based on long-term relationships, operational excellence and sustainable growth. This vision, along with our ability to adapt and the commitment of the whole organization, has allowed us to maintain our strong business track record and continue to back key projects for the future of the group.
Our strategy remains guided by our purpose of contributing to the well-being of society by delivering solutions that enhance everyday spaces, while caring for people and the planet, and fostering prosperity. Sustainable development continues to be our mainstay, ensuring consistency in our activities and helping us advance in our mission with long-term vision.
This edition of the integrated annual report describes the most significant actions and main milestones of the group’s activity in 2025, centering on the three areas covered by our purpose: People, Planet and Prosperity.
People
In the area of People, we have continued to make progress in building a diverse, inclusive and high-quality work environment, capable of offering opportunities for personal and professional development to members of Roca Group.
During this year, the Roca Group Corporate University has consolidated its role as a training center and key unit for bolstering strategic projects for the group. Its activity has been particularly relevant in extending the reach of the Roca Group Way program, intended to enhance the growth of in-house talent, strengthen our skills and secure a common culture based on cooperation, responsibility and continuous improvement.
We have also taken a new step in our commitment to diversity, equity and inclusion by adhering to the Women’s Empowerment Principles, a UN Women and United Nations Global Compact initiative to advance gender equality and women’s empowerment. This commitment will allow us to continue to recognize and adequately foster female talent in the industry.
As part of our commitment to society, the We Are Water Foundation has continued to expand its impact in its fifteenth year of activity. In addition to actively participating in the global debate on the main challenges related to water and sanitation, its cooperation projects have already benefited more than four million people worldwide, integrating the improvement of health and hygiene conditions with social benefits that are sustainable in the long term.
Planet
Our commitment to the Planet is conveyed through a cross-cutting, unwavering and ambitious strategy, aimed at progressively reducing the environmental impact of our operations and contributing to the sustainable transformation of our industry.
Following the commissioning of the world’s first electric kiln for the production of sanitary ceramics, in 2025 we reached a new milestone with the emission-free manufacture of complete bathrooms. This progress was made possible by the fact that nine of our factories, spanning several product categories, now operate entirely on renewable energy. In addition to underscoring Roca Group’s leadership in industrial decarbonization, this achievement has received multiple awards from national and international bodies and institutions, proving that innovation, when applied with long-term vision, can create new directions for sectors traditionally intensive in energy consumption and emissions.
As part of our decarbonization roadmap, we have continued to make progress against our near-term targets validated by the Science Based Targets initiative, having already achieved 83% progress. In addition, our long-term European power purchase agreement has now come into effect, securing the supply of renewable electricity for the group’s industrial operations in Europe.
In parallel, we continue to deploy our circularity roadmap, progressively consolidating a new production model based on efficiency, innovation and the adoption of best practices across our entire value chain.
Prosperity
In the area of Prosperity, our 2025 activity was undertaken in an environment in which global uncertainty is widely recognized as a structural factor. Despite this context, our brands’ strength, managerial discipline and ability to adapt have allowed us to achieve a turnover of 1,960 million euros, with an EBITDA margin of 13.9%.
These results reflect Roca Group’s financial strength, enabling us to continue addressing future challenges with confidence while reinforcing our organizational, industrial and technological capabilities.
During this year, we have adapted our organizational structure to improve our agility and capacity to anticipate and ensure a stronger focus on customers, with the goal of always offering the best service. The new corporate Service division supports a cross-cutting transformation aimed at continuous improvement of the customer experience.
We have also created the Digital Business Unit, which will allow us to advance in the development of a digital and omnichannel experience, increasingly integrated and adapted to new market dynamics, as well as a new corporate R&D division, thus enhancing our capacity for cross-cutting innovation and helping to accelerate the development of solutions, processes and technologies for the bathroom space.
These initiatives are all managed through an in-house management model, the Roca Group Business System, based on efficiency, coordination and creation of value.
In 2025, we welcomed the teams from Antonio Lupi Design in Italy and Phoenix in Australia. These additions reinforce our value offering in strategic categories, strengthen our presence in high value-added segments and reinforce our global growth ambition in the transformation of the bathroom space.
On behalf of the Board of Directors, we would like to thank the 19,539 people who make up Roca Group for their effort, engagement and commitment, as well as our customers, suppliers, shareholders and other stakeholders for their trust. Their contribution enables us to continue moving forward with determination, building a company grounded in responsibility and the creation of sustainable value.
With our sights set on the future, we continue to build a company where positive impact is multiplied through every action because, together, we are Roca Group.
